Mercury Traffic is the acquisition engine for gaming brands and B2B game providers. Drive players through SEO, affiliates, and paid channels. Track every click. Measure real CAC. Cut wasted ad spend.
Host branded review, comparison, and guide sites that rank for your target keywords. Drive organic traffic at scale with zero paid spend.
Recruit and manage affiliate partners. Track commissions. Pay on performance. Scale your reach without upfront CAC.
Integrate with Google Ads, Meta, TikTok. Track spend to conversion. See which ad campaigns drive the best LTV players.
Know where every player came from. Track source → signup → deposit → churn. Calculate true CAC and LTV by channel.
Send B2C players to your gaming brands. Route B2B operator leads to GameConstruct. Segment by geography, device, behavior.
Real-time dashboards show clicks, conversions, payback period, and ROI per campaign. Optimize spend in hours, not weeks.
Mercury Traffic drives players through SEO and affiliate networks. GameConstruct records their signup and activity. MercuryEngage sends campaigns to keep them active — players are acquired, tracked from signup through activity, and re-engaged in one measurable loop.
Mercury Traffic lands casino operators on GameConstruct landing pages and captures leads. MercuryEngage runs "demo booking" and "contract stage" journeys. Result: operator leads for the game-supply pillar at predictable CAC.
Mercury Traffic sources players for Arthur Fortune and future brands. One attribution system. One player-to-brand router. Result: transparent channel ROI across your brand portfolio.
| Product | What Mercury Traffic sends / receives |
|---|---|
| ↔ GameConstruct | Sends: player_id, source_channel, utm_params → CMS records in profile. Receives: player_id, lifetime_value, retention_status → uses to optimize channel spend. |
| ↔ MercuryEngage | Sends: lead_id, lead_quality, operator_stage → Engage queues follow-up journeys. Receives: campaign_outcome, conversion_status → measures lead-to-close conversion. |
| Unified reporting | Every acquisition source rolls into one Traffic dashboard. Per-channel view: spend → clicks → signups → CAC, then the lifetime-value and retention signals fed back from the gaming products, so you can rank channels by true payback and reallocate budget. |
Mercury Traffic is built to scale acquisition without scaling CAC. Join gaming brands already using it to win efficiently.