Mercury Engage is the CRM for social/sweepstakes, iGaming and crypto gaming brands. Segment players, run targeted campaigns, detect churn before it happens, and send win-back offers. Real-time journeys powered by player behavior data — built to lift player lifetime value.
360° view of every player. Registration date, deposit history, play patterns, preferences, engagement score. All in one unified profile.
Automatically segment players by behavior, LTV, retention risk, and deposit patterns. Run different campaigns for VIPs vs at-risk players.
Send email, SMS, and push notifications. Welcome sequences, bonus reminders, win-back offers, VIP perks. All from one platform.
Create if-then workflows that run automatically. "Player registered? Send welcome." "7 days inactive? Churn alert." "High LTV? VIP offer."
Real-time alerts when a player shows churn risk signals. AI-powered scoring identifies at-risk players before they leave.
Measure every campaign: open rate, click rate, conversion rate, ROI. A/B test subject lines and offers. Optimize for results.
Player signs up → receive welcome email with free coins → day 3 → bonus reminder → day 7 → "Come back and play" offer. Automated and personalized to drive early engagement.
GameConstruct detects player inactive 7 days → Mercury Engage flags churn risk → send win-back campaign → offer 50 free spins → bring lapsed players back at a fraction of new-acquisition cost.
Segment high-LTV players (LTV > $100) → send exclusive offers weekly → priority support → birthday bonuses → keep your highest-value players loyal.
Operator lead comes from Mercury Traffic → Mercury Engage runs "Demo Booking" journey → "Contract Stage" journey → "Technical Integration" journey → result: predictable sales cycle with 14-day close rate.
| Product | What Mercury Engage sends / receives |
|---|---|
| ← GameConstruct | Receives: player activity events (registration, first_deposit, days_inactive, churn_risk) in real-time. Uses them to trigger journeys and campaigns. |
| → GameConstruct | Sends: campaign outcomes (opened, clicked, converted). CMS records them in campaign analytics and player profiles. |
| ↔ Mercury Channel | For B2B: receives operator leads, runs nurture journeys, sends conversion data back to Mercury Channel for lead-to-close metrics. |
| Unified reports | Every campaign rolls up into one retention dashboard: "Win-back campaign → 1,200 lapsed players → 31% opened → 11% clicked → 9% reactivated". |
Mercury Engage is built for operators who want to keep players coming back. Integrated with Mercury Channel and GameConstruct for seamless player journeys from acquisition to loyalty.